Our brand journey In July 2023, the deal completed to bring the Vistra and Tricor businesses together as one. Our brand team completed a vast piece of competitor and customer research to understand our market opportunity. Our business leaders designed and restructured our organisation to be truly fit for the future. And through our BIG Conversation, we co-created our culture promise and our values with our colleagues. The journey has taken eight months in the making, touching every part our global business to unite our shared ambition.